We are a specialist performance marketing agency focused entirely on peptide, bioactive, and regulated supplement brands — the brands that other agencies turn away, get banned on, or fail to understand. We exist to fill that gap with genuine expertise, compliance-first systems, and results that speak clearly.
Tetmide Marketing was not built in a boardroom or conceived by a committee. It was built out of necessity — out of watching an industry of brilliant founders with genuinely effective products get systematically failed by the agencies they trusted.
Peptide brands, specialty supplement companies, and bioactive wellness products represent one of the most exciting growth sectors in e-commerce today. The science is rigorous, the demand is real, and the customer lifetime value is exceptional. Yet these brands face a problem most agencies have never had to solve: how do you scale a paid acquisition machine when your product category sits in a grey zone for the world's largest advertising platforms?
Our founder, Hassan Liaqat, spent years inside the performance marketing world running paid acquisition for e-commerce brands across Meta, Google, TikTok, and Programmatic networks. During that time, a recurring pattern emerged: the brands that needed help the most were exactly the ones the industry was structurally built to fail.
Generic performance marketing agencies are optimised for Shopify fashion brands and consumer electronics. Their copy teams have never heard of therapeutic claim restrictions. Their media buyers don't understand supplement advertising policy nuances. Their attribution setups weren't designed for iOS-blocked supplement funnels. When these agencies take on a peptide brand, they apply the same playbook — and it fails, often expensively.
In 2024, we made a deliberate decision: serve only the brands that no one else is genuinely equipped to serve. No fashion. No software. No general e-commerce. Only peptide, bioactive, and regulated supplement brands where our specific expertise creates a genuine competitive advantage for our clients.
That decision created Tetmide Marketing — a focused, technical, compliance-obsessed growth agency that treats your advertising infrastructure with the same rigour your product formulation deserves.
Every decision we make — from who we take on as a client to how we write ad copy — is filtered through three core beliefs that define how we operate.
Results across our managed client portfolio — because what we say matters far less than what the data shows.
All figures represent aggregated portfolio benchmarks. Individual results vary by brand, budget, and market conditions. Past performance does not guarantee future results.
When you work with Tetmide Marketing, you work directly with experienced practitioners — not account managers reading reports they didn't build.
Hassan Liaqat founded Tetmide Marketing after identifying a persistent and costly failure mode in the performance marketing industry: agencies that were technically capable of running paid advertising simply didn't understand the regulatory landscape that peptide and specialty supplement brands operate within.
With a background spanning multi-channel paid acquisition, server-side attribution architecture, conversion rate optimisation, and compliance-focused creative strategy, Hassan brings a full-funnel understanding that most agencies reserve for internal teams — not their clients.
What makes Hassan's approach different is the intersection of technical depth and commercial pragmatism. He doesn't just build tracking systems — he builds tracking systems that improve decision-making. He doesn't just write ad copy — he writes copy that passes policy review without diluting commercial impact. Every system he installs is designed to survive platform algorithm changes, iOS privacy updates, and regulatory policy shifts.
Hassan personally oversees every client strategy, media plan, and attribution setup at Tetmide Marketing. This is a deliberate choice — not a transitional phase on the way to passing clients off to junior account managers. Direct founder involvement is a permanent feature of how Tetmide operates.
Every engagement follows a structured framework designed to deliver consistent results — from the first discovery call to full-scale campaign optimisation.
The differences between a specialist and a generalist aren't subtle — they're the difference between growth and account bans.
| Capability Area | Generic Agency | Tetmide Marketing |
|---|---|---|
| Supplement Ad Policy Knowledge | Limited / Trial & Error | Deep Expertise — Built In |
| Compliance-Vetted Copy Writing | Not Standard Practice | Every Single Asset |
| Server-Side CAPI Attribution | Often Missing or Basic | Full CRM-Connected Setup |
| Ad Account Ban Prevention | Reactive (After the Ban) | Proactive Infrastructure |
| Founder Direct Involvement | Junior Account Managers | Founder on Every Account |
| Post-Purchase LTV Strategy | Rarely Included | Core Part of All Engagements |
| Transparent Live Reporting | Monthly PDF Reports | Live Attribution Dashboards |
Honest answers to the questions founders ask us most often before starting an engagement.
